I have the Honor & privilege of wearing ADC's Morale Patch on my EDC cap. I also had a Unique opportunity to speak to the owner Kevin and we had a lengthy, enjoyable conversation. What an awesome person to be able to converse with, share & exchange training experiences. I Respect Kevin as a person, an business owner and an Elite trainer of various skillets. I have seen many group pics they post, showing the groups of people who have gone through their courses. The look on the people's faces, sweaty, tired but with a big smile on their faces. If you've been through any kind of CQB/CQC, Firearms, Edged Weapons, Survival courses, you know what I'm talking about. They have a look of Satisfaction & Accomplishment, no doubt Time & Money we'll spent, equals leaving with more knowledge and skills than before you walked through the door. I am happy to say that Kevin & I are now Friends & Fellow Protectors. Much Respect to Applied Defense Concepts !